Marketing Policy

Legal Utopia understands its responsibilities with respect to marketing activities and communications with you and that you only want Legal Utopia to contact you when you have said you want to be contacted. We respect and value the privacy of everyone who visits Our website, legalutopia.co.uk, (“Our Site”) and everyone who accesses Our mobile application available from the Apple App Store and Google Play Store (collectively “Our Apps”).

We only collect and use personal data for the marketing purposes and activities that are described here, and in a way that is consistent with Our obligations and your rights under the law. Unless an applicable supplement policy expressly applies to a specific service or function.

Please read this Marketing Policy and ensure that you understand it. Your acceptance of this Marketing Policy is requested at the time of creating an Account on Our Apps.

 

1. Definitions and Interpretation

In this Policy the following expressions have the following meanings:

 

Account” means an account required to access and/or use certain areas and features of Our Site and Apps;

Cookies Law” means the relevant parts of the Privacy and Electronic Communications (EC Directive) Regulations 2003;

Consent” means the consent of the data subject which is freely given and informed indication of the data subject’s wishes by which they, by a statement or by a clear affirmative action, signify their agreement to the processing of personal data relating to them;

 

Data Controller” means the natural or legal personal or organisation which, alone or jointly with others, determines the purposes and means of the processing of personal data. For the purposes of this Policy, the Company is the data controller of all personal data relating to any data subject used in Our business for Our commercial purposes;

Data Processor” means a natural or legal person or organisation which processes personal data on behalf of a data controller;

Data Protection Legislation” means the Data Protection Act 1998 and Data Protection Act 2018 together with any other statutory instrument of the UK Parliament;

Data Subject” means a living, identified, or identifiable natural personal about whom we hold personal data;

EEA” means Western Europe, the European Union, EU member states, or counties in the European Economic Area;

Information” means any data generated from Our Site or Apps that is not otherwise personal data;

 

UK” means the jurisdiction of the United Kingdom of Great Britain and Northern Ireland;

Products and Services” means any product or service provided by Us as identified on Our Site and Apps.

2. Information About Us

Our Site and Apps are owned and operated by Legal Utopia Limited (referred to as “Our”, “We”, “Us”, “Legal Utopia”), a limited company by shares, registered in England under company number 10909418. Registered address: Level 30, The Leadenhall Building, 122 Leadenhall Street, City of London, EC3V 4AB.

 

Data Protection Officer: Fraser Matcham

Email address: fraser@legalutopia.co.uk  

Postal address: Level 30, The Leadenhall Building, 122 Leadenhall Street, City of London, EC3V 4AB

 

Compliance Officer: Robert Marcus

Email address: robert@legalutopia.co.uk

 

Postal address: Level 30, The Leadenhall Building, 122 Leadenhall Street, City of London, EC3V 4AB

 

3. What does this policy cover?

This Marketing Policy applies only to your use of Our Site and Apps. Our Site and Apps may contain links to other websites, portals, or similar online pages. Please note that We have no control over how your data is collected, stored, or used by other websites, portals, or similar online pages and We advise you to check the privacy policies of any such websites, portals, or similar online pages before providing any data to them.

 

4. What is marketing communications and activities?

This Marketing Policy applies only to Our use of your personal data and other forms of information to carry out communications and activities that promote the services We provide to you and others. This may include the collection of usage or diagnostic information surrounding Our Apps, Site, Products and Services to assist Us in understanding how to approach and apply Our marketing communications and activities within the business.

 

5. What are my rights?

It may be the case that some of the data or information that We use for marketing communications and activities is personal data. This does not mean all data or information used is personal data. In the cases where it is, your rights under Clause 5 of Our Privacy Policy shall apply.

Use of your personal data and information for the purposes of marketing communications and activities can be restricted under the Data Protection Legislation and Cookies Law. This specifically concerns electronic marketing including by phone, fax, email, text or any other type of electronic mail where the data subject has not otherwise specifically requested marketing materials.

  • It will generally apply that you have the right not to receive unsolicited direct marketing communications from Us unless We have your consent. This consent can be expressed or implied consent, as well as indirect consent to a third party in certain circumstances.

  • It will apply that you have the right to withdraw consent at any time to receiving marketing communications and activities.

  • It will apply that if there are any significant changes to the way We conduct marketing communications or activities, your consent to them may become invalid and We must seek your consent or confirmation to continue with those communications or activities.

  • It will apply that when receiving email marketing communications from Us, there must be valid contact information to opt out or unsubscribe from said email marketing communications.

  • It will apply that on request to opt-out or stop receiving marketing communications or activities, your personal data and information will be suppressed. This means that said information may be stored but not used for marketing communications or activities. You may request it be deleted under Our Privacy Policy.

Please note that requests to restrict the processing of personal data for marketing purposes does not mean your personal data is deleted but rather ‘suppressed’. This means it is excluded from that particular time of processing, whilst it may be used elsewhere, for example, to maintain your account with us. Such a request may take up to 30-days to become fully effective.

 

6. How do you share my data?

We aim to minimise the use of third party providers in seeking to conduct Our marketing communications and activities, however, this is not always possible. We provide a table to identify the controllers and processors of your personal data and information in Clause 10 of the Privacy Policy.

 

7. How can I control the use of my data?

We provide you with strong controls on how your personal data is used. We also provide you with a built-in tracking usage management control setting within Our Apps to enable you to communicate with Us any changes you wish to make to Our use of that data and information. This is in addition to the ability to opt-out of receiving emails from Us which you may do by unsubscribing using the links provided in Our emails and, at the point of providing your details, by managing your Account with Us.

You may also wish to sign up to one or more of the preference services operating in the UK: The Telephone Preference Service (“the TPS”), the Corporate Telephone Preference Service (“the CTPS”), and the Mailing Preference Service (“the MPS”). These may help to prevent you receiving unsolicited marketing. Please note, however, that these services will not prevent you from receiving marketing communications that you have consented to receiving.

You may also contact Our Data Protection Officer, who will be able to review any specific requests and seek to enable you to exercise your rights and controls over your personal data.

 

8. How do you use my personal data and information?

We may use your personal data and/or information, for the purposes of generating aggregate reports, insights, or analytics to understand how and when Our products and services are used, as well as other such informative information about Our Sites and Apps. We may use this information to inform the business decisions related to the marketing communications and activities We choose to undertake, as well as improving the products and services, and conducting market research.

In addition to informing Us, We may use the personal data and information to send you direct emails marketing Our products and services, as well as information that may be of interest to you in relation to Us. Some of this information may be promotional. We may also use the personal data and information for the purposes of targeted advertising or to present you with advertisements or promotional materials in relation to Our products and services, as well as Our Site and Apps.

To undertake these activities, We may seek to use third party providers to collect, process, store, retain, display, maintain, or otherwise use your personal data and information. These third parties are identified under Clause 6 above.

 

9. How do I contact you?

To contact Us about anything to do with your personal data and data protection, including requests under this Marketing Policy, please use the following details (for the attention of Data Protection Officer):

  • Email address: fraser@legalutopia.co.uk

  • Postal address: Level 30, The Leadenhall Building, 122 Leadenhall Street, City of London, EC3V 4AB

 

10. Changes to this Marketing Policy

We may change this Marketing Policy from time to time to reflect any changes to Our marketing communications and activities. This may be necessary, for example, if the law changes, or if We change Our business in a way that affects your personal data protection or the lawful basis in which We may rely on.

Any changes will be immediately posted on Our Sites and Apps and you will be deemed to have accepted the terms of the Marketing Policy on your further acceptance and consent following Our communication to you of the alterations. We recommend that you check this page regularly to keep up to date.

This Marketing Policy was last updated on 3rd April 2021.